Basic economic theory shows that in a highly competitive market, returns will be driven down to essentially no economic profit as rivals imitate any known advantage. To achieve a durable advantage, executives must find ways to defy this very powerful force of competition. The W Report™ provides a proven, innovative way to see what contributes to a company’s revenue growth today, and predictive power of where to focus efforts that will drive future revenue

Created by Harvard Business Review author and wRatings CEO Gary A. Williams, the patented system provides fresh, forward-looking data that cannot be found anywhere else. 

Our competitive strength research requires a number of fixed investments to help executives make decisions about how to drive organic revenue growth. One of those key investments is our research on our W-30 companies. While corporate subscribers gain full access to this proprietary research, we make partial data available to individual executive members (free registration required).