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DURABILITY

Are consumers willing to pay a premium for this company’s offerings?
Digging into the sources of competitive advantage provides you with unique insights about a company’s long-term viability. Companies with substantial consumer advantages over their rivals build barriers to entry that keep their customers buying from them. Our 5-year study on 2,628 companies showed those companies generating high economic profit were able to hold onto customers through nine sources of advantage. These advantages allow a company to charge a premium over their costs to ensure the company stays in business.


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WHAT THE INVESTMENT COMMUNITY SAYS ABOUT US
“Everyday companies large and small are trying to figure out how well customers will respond to what they’re planning to deliver. With wRatings, the guesswork is gone. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share.”
Robert D. McCormack, Partner
PASADENA ANGELS
A southern California-based private equity fund