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FALSE POSITIVES

Does the company meet customer expectations by giving away its offerings?
Many companies today emphasize their customer satisfaction ratings to make them look good. Unfortunately, satisfaction ratings are just like financials: they are only rear-view mirror data. Worse yet, satisfaction ratings are fully devoid of whether the company is making money.

By examining financial (Economic Profit) versus consumer (barriers to entry, what we call Total Moats) strength over time, you can quickly see if a company is sending out a false positive about their customer delivery. Our consumer strength ratings are released in advance of a company’s earnings to add to your edge.


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WHAT THE INVESTMENT COMMUNITY SAYS ABOUT US
“Everyday companies large and small are trying to figure out how well customers will respond to what they’re planning to deliver. With wRatings, the guesswork is gone. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share.”
Robert D. McCormack, Partner
PASADENA ANGELS
A southern California-based private equity fund