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Gary A. Williams, wRatings CEO & Founder, brings a highly entertaining and pragmatic approach to helping companies and investors understand what really drives competitive advantage and social strength. He ties the constantly shifting demands from customers, sources of pricing power, social strength in today's connected world, and multiple business frameworks into a simple, cohesive picture that leaves the audience feeling confident about their future.

Gary has been a frequent speaker at many of the top industry conferences, including the National Retail Federation’s Big Show, Retail Executive Summit,Oracle Open World, Book Expo America, National Restaurant Association, Entertainment Supply Chain Academy, JDA Focus, and the Teradata Partners Conference.

In May 2002, his research was featured as the cover article of Harvard Business Review, Change The Way You Persuade. Gary’s first book, The 5 Paths to Persuasion (Warner Business Books 2004), has been translated into seven languages and was voted by Fast Company readers as book of the month in July 2004.

The following is a keynote speech by Gary for the February 2009 Retail Executive Summit at the Four Seasons in San Diego, California.

Gary A. Williams
CEO & Founder, wRatings Corporation

February 2009
From Survive to Thrive:
Adapting to Retail Economic Cycles

49 minutes, 54 seconds

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