GROWTH DECISION SYSTEM FOR CUSTOMER VALUE
You know everything your customers did.
Do you know what they’ll pay for next?
W Ratings shows you what your buyers will pay for next
— and exactly how to win each one.
Where you’re strong, where you’re vulnerable,
and what every buyer needs to say yes.
AS SEEN IN
Trusted by 650+ Organizations
Sales leaders are expected to defend price, protect margin, and win the “why us” conversation. Most struggle. With W Ratings, the guesswork ends.
We show you exactly how each buyer makes decisions, how to persuade them, and how to grow sales while saving time, eliminating wasted efforts, and reducing costs.
We show what your buyers expect and the premium they’ll pay for the value you deliver. You see where you’re strong. Where you’re exposed. Where your next best opportunities are.
Our platform doesn’t just analyze — it builds. The W Ratings Sales Wizard shows the specific buyer moves to make that create real value based on their expectations and how they make decisions.
Your #1 competitor is what your buyers expect. Start getting your playbooks today to find those unmet expectations and win.
Nationally Recognized and Vetted
Wall Street Journal:
Our customer analytics score the
Top 250 Best-Managed Companies
Bouncing the Ball
Differently
How Competitive Strength is Being Attained These Days
Harvard Business Review:
Change the Way
You Persuade
Know How Every Buyer Makes a Decision
The W Ratings Sales Wizard
Today’s B2B buyers have more information, more skepticism, and more options than any generation of buyers before them.
Yet, most sales tools are designed around the seller. W Ratings starts somewhere different. With the buyer.
The Average Buyer Does Not Exist
Be The Compass in a Sea of Similarity
Unstick the Stalled Deal
Navigate the Multi-Stakeholder Minefield
What Our Clients Say About Us
"They show us things we really didn't understand about our customers before, telling us accurately what impacts individual markets to keep us ahead of our competition. Every time we see an increase in our customer scores, we see an increase in our market share."
"The insights gained from W Ratings greatly improved our understanding of how to approach our customer base. The regional segmentation enables us to tailor our strategy to specific geographies and sales teams. This resource is invaluable for anyone seeking a deeper understanding of their market and sales opportunities."
"The W Ratings information on customers, suppliers, and competitors brings such value and helps shape your business strategy. It taught our teams what not to focus on, and what truly creates value and pricing power. All of our business units saw growth at a greater rate than previous years."
"In my 32 years of food distribution, I have never seen data so rich as this. Truly a roadmap of where to focus our activities in order to increase our potential for success."
"As a smaller player in a highly competitive industry, our folks were much more energized once they saw the data and how easy it was to interpret. We were able to carve out a major competitive point of difference, and we saw huge growth within our national accounts."
"Everyday companies large and small are trying to figure out how well customers will respond to what they're planning to deliver. With W Ratings, the guesswork is done. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share."
"It is an honor to be recognized as one of America's most competitive companies. This is particularly noteworthy because it is based on both our financial strength and consumer confidence in our brand."
"If the customer is always right, a recent ranking of the 40 most competitive companies among consumers may point to some headed for greater economic profit, and possibly a higher stock price."
Previous
Next
NPS is Out. Moneyball is in.
Legacy metrics like NPS or CSAT can only help you explain what happened in the past. That’s like trying to win a race while only looking in the rear-view mirror.
With W Ratings, we help you understand what should happen next. Our platform builds an AI-powered roadmap that identifies where customer value could be created, where it is being quietly destroyed, and recommendations on how to out-smart and out-execute your rivals. And it’s been proven to work.
● Patented customer expectations analytics
● Real-time competitive performance tracking
● Prioritize actions by predicted sales impact
25+
YEARS OF RESEARCH
Refining the science of customer expectations and willingness to pay (pricing power) since 1999.
650+
PORTFOLIO COMPANIES
A global database of competitive intelligence across every major industry.
WSJ
VETTED ANALYTICS
Our customer analytics rank the Top 250 Best-Managed Companies published every December since 2017.
W-30
INDEX OF COMPANIES
To benchmark against your own customer value gaps, we rank 30 well-known brands every quarter.
How We Help Our Clients Grow Sales
Distributors
Quantify your value. Defend your price.
College Campuses
Be the CEO of your dining portfolio
Manufacturers
From
Rule-Takers
to
Rule-Makers
Golf &
Country Clubs
Be the Experience Architect
PE, Tech & Consultants
Mathematical Proof for the
C-Suite
2026 Annual Report
What drives a company’s sales growth? The ability to create value by meeting customer expectations.
See the annual rankings for the W-30 index, with a detailed look at how Tractor Supply Company is creating value with its Life Out Here strategy.
For a limited time, download your copy today below [no email required].
