MONEYBALL FOR SALES GROWTH
Find your value,
Fuel your growth
Decision-ready playbooks that show you
how to create compelling value for customers.
AS SEEN IN
Trusted by 650+ Companies
Your #1 competitor is what customers expect.
Go-to-market and sales strategies are frequently built on historical data and intuition. Yet, what customers value constantly shifts as preferences change. Stop wasting your time, effort, and capital.
Our starting spot is far different, far superior: We discover what your current and future customers expect . . . and how much more they are willing to pay for each source of value.
We then analyze your strengths and weaknesses versus those expectations and competitor performance. Finally, our patented, AI-powered platform builds it all into a roadmap. Close those value gaps and your sales grow.
Nationally Recognized and Vetted
Wall Street Journal:
Our customer analytics score the
Top 250 Best-Managed Companies
Bouncing the Ball
Differently
How Competitive Strength is Being Attained These Days
Harvard Business Review:
Change the Way
You Persuade
NPS is Out. Moneyball is in.
Legacy metrics like NPS or CSAT only show you how customers felt yesterday, making organizations trying to win the fast-paced value race while only looking in the rear-view mirror.
W Ratings builds an AI-powered roadmap to identify where customer value could be created, where it is being quietly destroyed, and recommendations on how to make it happen.
● Patented customer expectations analytics
● Real-time competitive performance tracking
● Prioritize actions by predicted sales impact
25+
YEARS OF RESEARCH
Refining the science of customer expectations and pricing power since 1999.
650+
PORTFOLIO COMPANIES
A global database of competitive intelligence across every major industry.
WSJ
VETTED ANALYTICS
Our customer analytics score the Top 250 Best-Managed Companies published every December since 2017.
W-30
INDEX OF COMPANIES
To benchmark your own customer value gaps, our selection of 30 well-known brands ranked every quarter.
2026 Annual Report
What drives a company’s sales growth? The ability to create value by meeting customer expectations.
See the annual rankings for the W-30 index, with a detailed look at how Tractor Supply Company is creating value with its Life Out Here strategy.
For a limited time, download your copy today below [no email required].
