W Ratings runs a patented, customer-expectations analytics platform that reverse-engineers sales growth while eliminating wasted efforts and reducing costs.

By analyzing a company’s current and next customers, customer sentiment, internal performance, and competitors’ performance, we generate an AI-powered roadmap that prioritizes actions by their predicted impact on sales and waste elimination.

Our platform is fully vetted. Our analytics power the the Drucker Institute / Wall Street Journal’s Top 250 Best-Managed Companies, published every December. Our research was featured as the cover article in Harvard Business Review.

We are a practical alternative to legacy metrics such as NPS® and satisfaction levels. We help leaders turn volatile, complex customer expectations into a repeatable playbook for growing sales and winning market share by creating value.

Our subscribers shape markets — CEOs, executive teams, sales leaders, private equity firms, and hedge funds. They use W Ratings to see, in real time, where growth is being created — and where it’s being quietly destroyed.