Trusted by 650+ Companies

W Ratings provides a patented, customer-expectations analytics platform that reverse-engineers sales growth.

By analyzing a company’s current and next customers, internal performance, and competitors’ performance, we generate a tailored roadmap that prioritizes actions by their predicted impact on revenue and cost.

Our analytics power the Wall Street Journal’s Top 250 Best-Managed Companies and have been featured as the cover article in Harvard Business Review.

Our platform is a practical alternative to legacy metrics, helping leaders turn volatile customer expectations into a repeatable playbook for winning market share.

Nationally Recognized & Vetted

Wall Street Journal:
Our customer analytics score the
Top 250 Best-Managed Companies

Bouncing the Ball
Differently

How Competitive Strength is Being Attained These Days

Harvard Business Review:
Change the Way
You Persuade

Patented, Proven Platform

Since 2015, our portfolio of top companies of best meeting customer expectations has out-performed traditional benchmarks, including the Russell 2500 (Total Return). Our companies benchmarked are selected each year from hundreds and hundreds of large, medium, and small enterprises.

Make Your Next Move. Go For The Win®.