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Press Room from 2004

NOTE: In 2004, data from the wRatings System was published by Adjoined Consulting, Inc. Gary A. Williams, CEO & Founder of wRatings, was the Managing Officer of Research Services at Adjoined. Kanbay International (NASD: KBAY) purchased Adjoined in March 2006.


04/24/04
Warner Business Books releases The 5 Paths to Persuasion
Warner Books (NYSE:AOL) has reached an agreement to publish a new book by best-selling author Robert B. Miller and well-known co-author Gary A. Williams entitled Paths to Persuasion. Both executives, highly respected keynote speakers and industry experts in customer value research, wrote the book based on a two-and-a-half year groundbreaking study on executive decision-making. Publication is scheduled for April 2004 and Executive Persuasion seminars are currently being conducted.


07/01/04
The 5 Paths to Persuasion selected as Book of the Month by Fast Company readers
On its way to a best-seller, Fast Company readers select "The 5 Paths to Persuasion" as their book of the month.

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THE C-SUITE AND wRATINGS
“This research provides an excellent way to look at competitive strength from both a customer and investment view point. The insights from wRatings clearly show whether resources being allocated are improving or destroying customer value.”
Michael A. Jackson, Former VP Corporate Development
Adolph Coors Company
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