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Press Room from 2000

NOTE: In 2000, data using an early version of the wRatings System was published by Miller-Williams Inc. Gary A. Williams, CEO & Founder of wRatings, was the CEO & co-founder of Miller-Williams Inc. until January 2004 when the new company was formed.


5/01/2000
Coors' category strategies focus on the consumer

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THE C-SUITE AND wRATINGS
“This research provides an excellent way to look at competitive strength from both a customer and investment view point. The insights from wRatings clearly show whether resources being allocated are improving or destroying customer value.”
Michael A. Jackson, Former VP Corporate Development
Adolph Coors Company
Launch video in external player (1 minute, 39 seconds)