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Gary A. Williams, Founder & CEO


Gary is the founder and CEO of wRatings Corporation.

For more than 25 years, Gary has served as an advisor to investors, CEO’s and senior executives around the world.  A recognized authority and speaker on persuasion and competitive advantage, he has been honored for his strategic insights and uncanny ability to interpret data.

In May 2002, his research was featured as the cover article of Harvard Business Review, Change The Way You Persuade. Gary’s first book, The 5 Paths to Persuasion (Warner Business Books 2004), has been translated into seven languages and was voted by Fast Company readers as book of the month in July 2004.

His work has been quoted and used all over the world, including the Australian Financial Review, BusinessWeek, Chief Executive, ComputerWorld, CIO, CNBC, Inc Magazine, Investors Business Daily, London Financial Times, New Zealand Business Review, Selling Power, and the Wall Street Journal. Gary has been a frequent speaker at many of the top industry conferences, including the National Retail Federation’s Big Show, Oracle Open World, Book Expo America, National Restaurant Association, Entertainment Supply Chain Academy, JDA Focus, and the Teradata Partners Conference.

Ever since his Macintosh® software company missed the Microsoft Windows® market in the late 1980’s and early 1990's, Gary has been on a quest to discover what truly drives a company’s competitive advantage.  He has extensive industry experience having worked as a senior executive for small entrepreneurial as well as large firms including Glaxo, IBM and Sykes Enterprises. In the mid-1990’s, he was the Vice President of Strategy for The Sentry Group, a consulting firm that was acquired by The Meta Group.

In 1998, Gary co-founded Miller-Williams Inc., a research firm dedicated to measuring market movements based on consumer behavior.  He built the strategic profiling research method (US Patent 6,658,391) through extensive field studies and academic interviews with authorities in behavioral psychology and statistics. In 2004, he extended the research system to correlate consumer pricing power with financial metrics that identify whether a company has built a competitive advantage. His latest patented methods incorporate recent details that clearly illustrate the nine sources of advantage.

Through his patented system, Gary and his research team study competitive advantage of market-leading companies across all sectors of the global economy.  They build comprehensive market models based on consumer expectations, and then measure how today’s most well-recognized companies are meeting those expectations.  Using insights from his extensive database of successful strategies, he provides advisory services to many of today’s investment managers and business leaders.

Gary graduated from the University of Alabama with a Bachelor of Science in Biology and emphasis on Psychology.  He lives with his wife and three children in northern Virginia, where he is an avid runner of 5+ miles every day.

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“Every time we would see our [W] ratings rise a point at ARAMARK, we’d subsequently see our revenue and market share increase as well.”
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ARAMARK Corporation
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